About Ehukai

Ehukai — “ocean spray” — the mist that drifts in with the trade winds and slows the world down for a moment. It’s that quiet feeling of Hawaiʻi: calm, natural, and full of life.

Aloha — I’m Jaden Pickles, founder of Ehukai Sea Salt. I live on the island of Oʻahu, where my days revolve around the ocean — fishing, surfing, and soaking in the island lifestyle that inspires everything I do.

To me, good sea salt isn’t just seasoning — it’s an experience. Like wine, every salt tells a story: its taste, texture, and origin connect you to a place. The best salts in the world — like fleur de sel — are prized for their delicate flakes and natural flavor. Our Ehukai Sea Salt is made right here in Hawaiʻi, capturing that same purity and texture, but with a soul that’s entirely local.

At Ehukai, we’re dedicated to sustainability and to creating a product that’s truly made in Hawaiʻi, from the ocean up. Every crystal is a reflection of the islands and shaped by the elements.

Ehukai isn’t just salt. It’s a taste of Hawaiʻi — born from the ocean, shaped by the sun, and crafted with aloha.